- Launched and continue to lead the marketing department of multi-million dollar professional services firm. Since founding this full-service department, the firm has grown from $20 million in revenues and 50 employees (1996) to a $95 million in revenues and 400+ employees. Strategic marketing has played a significant role in this growth pattern
- Developed new business opportunities through strategic alliances and special events, including multi-company events that combined bankers, lawyers, accountants and other professional service providers
- Major brand development through logo design, website development, public relations campaigns and advertising
- Supported the firm’s expansion into new markets through strategic media relations and marketing campaigns
- Created award winning advertising and promotional campaigns
- Developed targeted collateral materials (all through in-house resources) for more than 25 niche practice areas
- Developed, edited, designed and produced original newsletters for wide distribution
- Successful media placement including: strategic article placement; improved recognition of the firm in various media outlets; ongoing coverage of firm events
- Developed comprehensive proposal templates to facilitate new business recruiting
- Created award-winning human resources recruiting materials
Selected Achievements
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