Areas of Expertise

• Strategic creation of marketing and communications strategies and initiatives that achieve business objectives
• Proven success in developing “thought leaders”
• Provide creative and strategic direction for full-service in-house agency
• Design and produce comprehensive collateral materials that stem back to a clear marketing strategy
• Create cross-selling opportunities throughout the organization
• Team with upper management to develop and implement targeted marketing plans
• Manage and coordinate media relations, special events, seminars and networking efforts
• Developing and fostering strategic alliances
• Excellent writing and editorial skills
• Developing and implementing marketing and advertising strategies
• Branding
• Creative design and art direction
• Excellent graphic design and desktop publishing, from pre-press to final production
• Presentation development and delivery
• Major event planning
• Website development, enhancement and management
• CRM strategy and management