Areas of Expertise

• Strategic creation of marketing and communications strategies and initiatives that achieve business objectives
• Proven success in developing “thought leaders”
• Provide creative and strategic direction for full-service in-house agency
• Design and produce comprehensive collateral materials that stem back to a clear marketing strategy
• Create cross-selling opportunities throughout the organization
• Team with upper management to develop and implement targeted marketing plans
• Manage and coordinate media relations, special events, seminars and networking efforts
• Developing and fostering strategic alliances
• Excellent writing and editorial skills
• Developing and implementing marketing and advertising strategies
• Branding
• Creative design and art direction
• Excellent graphic design and desktop publishing, from pre-press to final production
• Presentation development and delivery
• Major event planning
• Website development, enhancement and management
• CRM strategy and management
  

Selected Achievements

• Launched and continue to lead the marketing department of multi-million dollar professional services firm. Since founding this full-service department, the firm has grown from $20 million in revenues and 50 employees (1996) to a $95 million in revenues and 400+ employees. Strategic marketing has played a significant role in this growth pattern
• Developed new business opportunities through strategic alliances and special events, including multi-company events that combined bankers, lawyers, accountants and other professional service providers
• Major brand development through logo design, website development, public relations campaigns and advertising
• Supported the firm’s expansion into new markets through strategic media relations and marketing campaigns
• Created award winning advertising and promotional campaigns
• Developed targeted collateral materials (all through in-house resources) for more than 25 niche practice areas
• Developed, edited, designed and produced original newsletters for wide distribution
• Successful media placement including: strategic article placement; improved recognition of the firm in various media outlets; ongoing coverage of firm events
• Developed comprehensive proposal templates to facilitate new business recruiting
• Created award-winning human resources recruiting materials

Awards

• Selected as one of Long Island's Top 50 Business Women (2009)
• Winner of the BOLI 34 Bronze Certificate of Excellence for Advertising Campaign of the Year (2007)
• 2007 Leading Edge Alliance Culture & HR Innovation Award for producing the firm’s recruiting video
• 2007 MarCom Platinum Award: Video/Film Presentation (recruiting)
• 2007 MarCom Gold Award: Advertising campaign (superhero)
• 2007 named a 40 Under 40 – Business Rising Stars
• Winner of the BOLI 33 Best in Category Award for Institutional Advertising Campaign of the Year; Best in Category (collaborated with an outside firm) for Special Promotional Materials (2006)
• Winner of the BOLI 33 Silver Certificate of Excellence for Special Promotional Materials (2006)
• Winner of the 2005 Who’s Who in Marketing award by Long Island Business News
• Winner of the BOLI 32 Silver Certificate of Excellence for Advertising Campaign of the Year (2005)
• Winner of the BOLI 29 Gold Certificate of Excellence for Direct Mail Campaign (2005)
• Profiled in various accounting publications for innovation in accounting marketing.
• 2002 Finalist for Top In-House Marketing Executive (LIBN and LI Advertising Club)
• Winner of 2001 Silver Quill Award of Excellence (International Association of Business Communicators)